Native Pet rebrands to support dog wellness

ST. LOUIS — Pet nutritional supplement firm Native Pet unveiled its new branding Jan. 25. The visual rebrand was led by Uncommon, the in-property agency of Native Pet’s husband or wife CAVU Customer Companions.

In March 2022, CAVU Client Partners led Indigenous Pet’s collection A funding spherical, which lifted $6 million in investments. The firms have partnered to aid elevate Native Pet to a nationwide family name.

According to Native Pet, the rebrand signifies a “collective shift in consumer mentality on how to support dogs’ health and fitness and wellness.” It consists of new product or service packaging to far better talk Native Pet’s commitment to pet health.

“With 70{530e870c018efe4faeaf1650f5521f73bbd950ecc9f753be09e2bfdaa8245e82} of US households now proudly owning at minimum one pet and ‘GenZennials’ representing the major share of new pet proprietors, we feel Indigenous Pet’s impressive tactic to extremely effective, cleanse-label nutrition will redefine the pet wellness place,” stated Jared Jacobs, principal at CAVU Consumer Associates. “Today’s pet mother and father are increasingly on the lookout past the food bowl to complement their pet’s wellbeing and wellbeing. With this new rebrand, Native Pet is poised to grow to be a house name as they reimagine the foreseeable future of pet nutrition.”

The rebrand strives to improved represent Native Pet’s mission of presenting efficacious formulation built with clean up elements to assist pet overall health. The organization also follows stringent solution standards under the Indigenous Pet Pact, which incorporates a motivation to demanding typical sourcing and manufacturing procedures and the growth of proprietary solutions. Native Pet formulates all its solutions in-home making use of a science-backed procedure, and collaborates with a board-qualified veterinary nutritionist to be certain significant-excellent pet health supplement items.

Native Pet’s dietary supplements are formulated with out any additives and contain no a lot more than five inactive components. The company’s products are also formulated with “clean-label,” human-grade ingredients, such as wild-caught salmon, grass-fed beef and organic chicken.

“The dietary supplement house as a full is commoditized, crowded and confusing — and it is even now one particular of the fastest growing groups in pet,” said Dan Schaefer, co-founder and main govt officer of Indigenous Pet. “Consumers are hungry for a brand that cuts through that sounds and delivers a fundamentally distinctive practical experience. Native Pet is that brand name and this rebrand tells that story.

“Differentiation is far more than just storytelling,” Schaefer additional. “We do all the things in a different way: item, packaging, content material and distribution. This rebrand is the fruits of several years of carrying out things the hard way and preserving the buyer at the center of that journey.”

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